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The Cardinal

Advertise with trusted local journalism reaching Bucks County, Lehigh Valley, and Carbon County.

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Ad formats & specs

Built to the standard, made to move.

Our web ad units follow IAB industry-standard sizes, so your creative just works. Every placement includes a professionally designed static ad. Want to stand out more? Upgrade to motion or a video commercial.

Web ad types

All sizes follow IAB standards. We will send exact specs and can design the creative for you.

Banner ads

Horizontal units at the top of the page and within content.

Leaderboard 728×90Billboard 970×250Mobile leaderboard 320×50

Creative: Static, motion, or video

Sidebar ads

Vertical units alongside articles and listings.

Medium rectangle 300×250Half page 300×600

Creative: Static, motion, or video

Popups

Modal units in the community and events sections.

Medium rectangle 300×250Modal 600×400

Creative: Static or motion

Sticky ads

Anchored units that stay in view as the reader scrolls.

Mobile anchor 320×50Large mobile 320×100Desktop rail 300×600

Creative: Static or motion

Sponsorships

Native, branded placements: category Title/Supporting sponsor, Business of the Month, events calendar, and more.

Native (logo, copy, and link)

Creative: Logo and brand assets

See it in action

What your ad looks like

Start with Locations to see where each ad runs on a Cardinal page, then browse example static ads, motion graphics, and commercials.

Open the live demo

Banners and popups run static or motion. Sidebar and sticky units can also run 15 or 30-second commercials.

thecardinal.online
Banner adStatic or motion only
Doylestown Coffee Co.

Best coffee in Bucks County

Order ahead
Sidebar adStatic, motion, or video
Riverside Realty

Find your Lehigh Valley home

See listings
Sticky adStatic, motion, or video
Bucks County Movers
Get a quote

Bring your ad to life

A static ad design is included with every placement. Upgrade the creative whenever you want. These are one-time production charges.

Static Ad Design

Included

A professionally designed static ad comes with every placement, at no extra cost.

  • Custom designed for your business
  • Built to IAB standard sizes
  • One round of revisions
Included with every placement

Motion Graphic Ad

$199one-time

Upgrade your ad creative from static to an animated motion graphic.

  • Animated version of your ad
  • Works in banner, sidebar, and sticky placements
  • Built to IAB animation standards

15-Second Commercial

$399one-time

A produced 15-second video commercial for your ad placements.

  • Produced 15-second video
  • Runs in video-enabled placements
  • Yours to keep and reuse
Best Value

30-Second Commercial

$599one-time

A produced 30-second video commercial for your ad placements.

  • Produced 30-second video
  • Runs in video-enabled placements
  • Yours to keep and reuse

Add an upgrade alongside any ad placement. Not sure what fits your placement? We will recommend the right format.

Questions about specs or creative?

Our team will make sure your ad looks great and meets every standard.

Book a callSee the FAQ