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The Cardinal

Advertise with trusted local journalism reaching Bucks County, Lehigh Valley, and Carbon County.

advertising@thecardinal.online(267) 824-2412

Advertising

  • Web Advertising
  • Extended Network
  • Print Editions
  • Newsletter
  • Travel Guide
  • Sponsored Content

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  • Ad Formats & Specs
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Local business owners
Local advertising that works

Put your business in front of your neighbors.

The Cardinal is local news for Bucks County, the Lehigh Valley, and Carbon County. Advertise on the website, in print, in our newsletter, and in our travel guides. Three advertisers per category per county, so you are never buried in a list.

Find your packageBook a call

Advertise where locals already are

Five ways to reach the community. Mix and match, or let us build the right plan for your goals and budget.

Web Advertising

Industry-targeted placements that reach locals the moment they are looking for what you sell.

Explore

Extended Network

External lead-gen pages built per service, per county, to own "best in town" searches.

Explore

Print Editions

Full-color ads in three monthly print editions across the region.

Explore

Newsletter

Get in front of our newsletter subscribers every week, in the inbox they already open.

Explore

Travel Guides

Annual guides distributed to visitors and locals planning their time in the region.

Explore

Sponsored Content

Editorial-style features, video, and social that tell your story.

Explore
Web advertising

Built for your industry

We put your business in front of locals at the exact moment they are searching in your category. Pick your industry to see packages and pricing.

FoodHome ServicesRecreationEventsPetsShoppingHealthcareWellness & FitnessBeauty & Personal CareReal EstateProfessional ServicesOther Local Businesses
See all web advertising

Web packages

Three ways to win online. Choose your industry and we target your category automatically.

Web Spotlight

$149/mo

Get found by locals searching in your industry. Third position: 20% of ad rotations in your category and county.

  • 20% share of ad rotations in your category and county
  • Sponsored placement on your directory category page
  • Sponsored result on searches in your category
  • Premium business profile (photos, hours, links)
  • Performance analytics dashboard
  • 3-month minimum; save with 6 or 12-month terms
Choose your industry
Best Value

Web Featured

$349/mo

Multi-placement exposure across the moments that matter in your industry. Second position: 30% of ad rotations in your category and county.

  • Everything in Spotlight
  • 30% share of ad rotations in your category and county
  • Homepage sponsored module, targeted to your category
  • Sponsored answers in the directory chatbot
  • Sponsored placement on the events page
  • One sponsored social post per month
  • Advanced analytics
Choose your industry
Exclusive

Category Leader

$699/mo

Own your category. First position: the largest share of ad rotations, 50% in your category and county.

  • Everything in Featured
  • 50% share of ad rotations: the top position in your category and county
  • Exclusive Title Sponsor of your category hub
  • "Presented by" branding on the category page
  • One sponsored article or business interview per quarter
  • Monthly mention in the newsletter
  • Top priority across all sponsored placements
  • Dedicated customer success representative
Choose your industry

Why advertise with The Cardinal?

Local Reach

Your message reaches engaged community readers who live, work, and shop locally across Bucks County, the Lehigh Valley, and Carbon County.

Trusted Platform

The Cardinal is an independent local publication, not a feed of national noise. Readers come here for their own towns, and that context carries over to the businesses we feature.

Measurable Results

Track impressions, clicks, and engagement from your advertiser dashboard so you always know what your investment delivers.

Not sure where to start?

Answer a few quick questions and we will match you with the right package, or talk it through with our advertising team.

Find your packageBook a call